Three ways to huge impact on Restaurant Customer Experience
When speaking about restaurant’s success, the first thing that comes to our mind is food. Usually food takes the center of everything in any restaurant. It’s all about the solid menu. However this is only the half way. There are many other sectors about food that create immense impact on clients and their experience at your restaurant.
Three areas to draw focus on to ensure top guest experience go as follows:
Decor and Color Scheme
Color is a major factor that has an effective effect on people even without noticing. Red is the most used color mostly at all fast food restaurant because it’s proven it makes people hungry. In a restaurant environment though, it can be harsh on people. According to psychological studies color has a great effect on people’s mood and their states.
Blue and purple should be avoided at all costs due to their relation with the subconscious mind vs toxins. Yellow can cause irritation to the human eye when used forcefully.
Green on the other hand, is an excellent color due to its association with nature. It is a relaxing color and it makes people feel more comfortable and at ease. Including light and cool colors help make the space feel bigger for instance. Darker and warmer colors are used for creating an intimate feel while bold and primary colors for fast turnover.
Customers usually read the menu in around 2 minutes so it is very important that it looks good, interesting and clear to resonate and communicate your restaurant’s brand and theme.
Customers usually read mostly what is written on the first and last page on the menu. Upper right hand is the menu’s sweet spot where you may want to feature your most expensive item or the booming dish. You could also use call out quotes, boxes or frames, photos and even illustrations. However, too much usage of these elements can lead to less impact and devalue the content.
Pictures in the menu are very important because they can enhance sales more and it would be more attractive to the reader and effective. It’s advisable to use adjectives because that would increase sales drastically.
Any comprehensive marketing plan requires massive social media attention.
We all know that nowadays Instagram has become a restaurant’s best friend. It has been used for contests, customer loyalty programs for posting and tagging, social sharing your plate and napkin design. All these activities are used to incorporate your restaurant’s name and hashtag.
When it comes to hotel marketing for example, the restaurant should be independent of the hotel. An independent identity can allow a restaurant to be perceived as more than just a a “Hotel Restaurant".
There is a tech gadget for literally anything restaurant or food related. It can go from inventory management, to mobile ordering, to invoicing and the list goes on. It is very crucial that you try to be consistent when conveying a message across all of your platforms. After all, you cannot be all kind of things to all people.